Eli Lilly agreed to pay $1.42 Billion to settle aprobe into alleged improper marketing of the antipsychotic drug Zyprexa[olanzapine]. Zyprexa shichis approved to treat schizophrenia and bipolar patients, has been Lilly's top-selling drug earning more than $37 billion in sales since 1996. They systematically instructed their representatives to play down side affects and encourage the drug for unapproved indications ranging from migraine to dementia.
"The settlement removes the specter of a criminal indictment of Lilly, shich couldhave threatened the company's lucrative business with Medicare and Medicaid."
A group of us had argued that these companies were infiltrating the integrity of our state medical meetings at the TennAAFP(the AMA state meetings stopped any pretense of CME over 15 years ago). Our attempt to remove drug sponsorship of our Memphis meetings resulted in the state chapter disbanding our meetings with bogus claims of financial illegality when we basically bought our own suppers and invited the spouses to attend.
I remember Ric Richards and Paul Fischer of the Georgia chapter warning us twenty years ago. They were not extolled as heroes.They have since left family medicne academia and the leadership roles they once held. Here it is again. Wall Street Journal Jan 16, 2009 pB4. and USA Today pB1
Could the state AAFP meetings exist for the purpose of being a better doctor and without drug sponsorship? Memphis and Nashville have not held local meetings of family physician members for over two years.
Here's a parting headline to remember the way we were. "Researchers say Vioxx study was a marketing ploy. Goal was to create demand for drug" Tennessean. Aug 20, 2008. p2E.
I hope that in 2009, local physicians can revive themselves and form a core of leadership dedicated to the higher goals of what family medicine can do as the antidote to this corruption which has infiltrated the highest levels of some medical schools and some medical societies.
With best wishes for a Joyous New Year,
Wm MacMillan Rodney MD, FAAFP, FACEP
Adjunct Professor of Family Medicine
American Board of Family Medicine Obstetrics
Medicos para la Familia
Memphis, Nashville and rural
www.psot.com
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